Today Digital Face is publicly available. You can sign up, connect your Google Ads or Meta Ads account, and start using it right now — for free.
I want to explain what we built and, more importantly, why.
The problem we set out to solve is not a new one. Ad accounts waste money. Research consistently puts the average waste at 15 to 30 percent of monthly spend — that is real budget going to search terms that never convert, audiences that overlap, bids that have drifted past the point of profitability, and tracking gaps that prevent the algorithm from learning. Every experienced advertiser knows this. The problem is that finding and fixing the waste takes hours of manual work, and by the time you finish the analysis, new waste has already appeared.
The tools that existed before Digital Face fell into two categories. Dashboards that showed you the data but made you do the analysis. And rules engines that automated specific fixes but required you to configure every rule manually. Both approaches still demanded significant human time. Neither one answered the most natural question a marketer can ask: 'Where is my budget going and what should I do about it?'
So we built something different. Digital Face connects to your Google Ads and Meta Ads accounts via OAuth, runs a complete audit in under 5 minutes, and surfaces every source of waste with a specific dollar amount and a specific recommendation. The AI answers your questions in plain English. You stay in control of every change.
The part of Digital Face we are most excited about is the MCP server. Model Context Protocol lets AI assistants like Claude and ChatGPT call external tools directly. Connect Digital Face to Claude once, and you can manage your entire ad portfolio through natural conversation: 'Pause all Meta campaigns with ROAS below 2.' 'Show me the search terms wasting the most budget this month.' 'What happened to my Google Ads CPA last Tuesday?' The AI answers using your actual data, not generic advice.
This is a genuine shift. Most ad tools are built for the old paradigm — a human navigating a dashboard. Digital Face is built for the new one: an AI client and a human working together, with the AI handling the analysis and the human making the strategic calls.
We also built a full SaaS dashboard for teams that prefer a visual interface. Every feature is available in both modes. You choose how you work. This is the thing that makes Digital Face genuinely different from every other tool in this category: Adspirer offers MCP only. Ryze AI offers SaaS only. We offer both because different people on the same team work differently.
The free plan gives you 5 tool calls per month — enough to connect your accounts and see what the AI finds before committing. Paid plans start at $39/mo. No credit card required to start.
We have been building this for 7 months. We have audited our own ad accounts with it. We have run it against accounts spending $10k/mo and accounts spending $500k/mo. The waste the AI finds is real. The recommendations are specific. And the experience of asking Claude a question about your ad performance and getting a grounded, data-backed answer — with the option to act on it immediately — is something you have to try to fully appreciate.
Start for free at digital-face.nl. Connect your Google Ads or Meta Ads account. Ask the AI what it finds. We would love to hear what you think.