HOW A DTC SKINCARE BRAND FOUND $3,200 IN MONTHLY WASTED SPEND
Digital Face identified $3,200 per month in wasted Google Ads spend during the first audit, paying for the tool for the next five years.
The Problem
The team reviewed campaigns weekly but lacked the bandwidth to analyze every search term and audience segment
Overlapping audiences across Google and Meta campaigns were unknown because each platform was managed separately
No clear visibility into which exact keywords and placements were draining budget without converting
How Digital Face Solved It
Connected both Google Ads and Meta Ads accounts to Digital Face via OAuth in under 2 minutes
The first automated audit identified 47 non-converting search terms costing $1,800/month and 3 overlapping audiences costing $1,400/month
Set up daily automated monitoring so new wasted spend sources are flagged within 24 hours instead of waiting for the next weekly review
Digital Face Features Used
“We ran Digital Face on our Google Ads account and found $3,200 in monthly wasted spend on our first audit. That paid for the tool for the next five years.”
Related Resources
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