DTC Supplements$180,000/month combined Google and Meta8-person marketing team

HOW A DTC BRAND DISCOVERED $14,000 IN MONTHLY AUDIENCE OVERLAP WASTE

Digital Face identified overlapping audiences across Google and Meta campaigns that were costing $14,000 per month in duplicate spend.

$14,000/mo

Overlap Waste Found

Identified $14,000 in monthly duplicate spend from overlapping audiences across Google and Meta

+31%

ROAS Improvement

Return on ad spend improved 31% after eliminating audience overlap and reallocating budget

5 minutes

Time to Discovery

The overlap issue that had gone undetected for months was found in the first 5-minute audit

The Problem

The team managed $180,000/month split across Google Ads and Meta Ads with separate teams and dashboards

No cross-platform visibility meant the same users were being targeted by both Google and Meta campaigns simultaneously

The audience overlap was impossible to detect by looking at either platform in isolation

Connected both Google Ads and Meta Ads to Digital Face to get a unified cross-platform view

The automated audit flagged 6 audience segments with significant overlap across platforms

Implemented Digital Face recommendations to restructure audiences, eliminating duplicate targeting

Account AuditWasted Spend DetectionCreative AnalysisBudget Reallocation

“We were spending $180K/month on Meta and Google combined. Digital Face identified audience overlap that was costing us $14K every month.”

Priya Patel

CMO, DTC Supplements

Find out how much you're wasting on Google and Meta Ads. It takes 5 minutes and it's completely free.